Issued by: Troi Media
Carrefour, owned and operated by Majid Al Futtaim in Uganda, has officially launched its latest ‘Round Up Your Bill’ campaign with an event at Noah’s Ark Village in Entebbe. ‘Round Up Your Bill’ allows customers to make donations that support vulnerable groups in neighbouring communities as part of the brand’s mission to drive positive change.
Customers shopping at any Carrefour store can round up their bill to an amount of their choice at the checkout, with the difference above the transaction total being donated to one of six partner schools and homes. For example, if a customer’s bill is Shs5,300, they can round it up to Shs6,000 and donate Shs700.
Christophe Orcet, Regional Director for East Africa at Majid Al Futtaim Retail, said: “We are incredibly grateful for the generosity of all our customers who have passionately supported this initiative. Round Up Your Bill has been running for almost two years now and we are proud to see the huge contributions made with the support of our colleagues and customers. As always, everyone at Carrefour is committed to doing as much as we can to uplift the community and help those in need in Uganda.”
The programme was launched in Carrefour’s Oasis Mall and Metroplex Mall stores in September 2021, before being extended to stores in Victoria, Acacia, Lugogo and Village Mall. Each store has partnered with a local children’s home or school in need of support, including Peculiar Child Care Support, Kireka Home for Children, Mulago School for the Deaf, Kiswa Primary School, Ntinda School for the Deaf, and Noah’s Ark Village under Disability Community for Humanity.
Since its inception, the Round Up Your Bill initiative has raised over Shs285mn. These funds will be used for various projects, including the renovation of school facilities and the construction of classroom blocks, washrooms and sick bays. Carrefour colleagues have been involved in fundraising, distribution and volunteering to ensure that each institution is adequately supported.
The Round Up Your Bill initiative is part of Carrefour’s long-term commitment to the health and well-being of the Ugandan community. Carrefour also remains committed to offering more to its customers by providing a wide range of quality products at the most affordable prices.
About Majid Al Futtaim
Established in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate with operations in 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people of 114 nationalities and welcomes 600 million customers annually to its shopping malls, communities, retail and entertainment destinations.
With assets of $18 billion, Majid Al Futtaim has the highest credit rating (BBB) of any private company in the region. The company is committed to achieving net-positive water and carbon emissions by 2040.
About Carrefour
Carrefour was introduced to the region in 1995 by UAE-based Majid Al Futtaim. The company is the franchisee for Carrefour in more than 30 markets across the Middle East, Africa, and Asia. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer.
Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled range of quality products at unbeatable value for the 770,000 customers it serves every day. Committed to supporting local economies, producers, and suppliers in the communities it serves, Carrefour sources more than 80% of its products locally.
